{"id":530,"date":"2026-06-18T13:57:24","date_gmt":"2026-06-18T13:57:24","guid":{"rendered":"https:\/\/thewatchmanual.com\/?post_type=portfolio&#038;p=530"},"modified":"2026-07-01T14:57:56","modified_gmt":"2026-07-01T14:57:56","slug":"project-2","status":"publish","type":"portfolio","link":"https:\/\/thewatchmanual.com\/?portfolio=project-2","title":{"rendered":"The Brand Guide"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9w0uy2-56383001001dd7447216632de54a6f8b\">\n.avia-section.av-9w0uy2-56383001001dd7447216632de54a6f8b{\nbackground-color:#edae44;\nbackground-image:unset;\n}\n.avia-section.av-9w0uy2-56383001001dd7447216632de54a6f8b .av-extra-border-element .av-extra-border-inner{\nbackground-color:#edae44;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-9w0uy2-56383001001dd7447216632de54a6f8b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom  container_wrap fullsize'   data-av_minimum_height_px='430'><div class='container av-section-cont-open' style='height:430px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-530'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-mhjtu-00487b09559f5f8b5d8ef3f5763dbcf9 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a\">\n#top .av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a{\npadding-bottom:40px;\ncolor:#b02b2c;\nfont-size:72px;\n}\nbody .av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a .av-special-heading-tag{\nfont-size:72px;\n}\n.av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a .special-heading-inner-border{\nborder-color:#b02b2c;\n}\n.av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a .av-subheading{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-9nh9n6-d0c21fa6e44ef2952635a95f42def92a av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_animated_numbers  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >The Brand Guide<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>The definitive reference: 200 brands that made horological history, in a single volume. What each one stands for and the role it played \u2014 the essential map of the watch world for vintage collectors and enthusiasts.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class=\"avia-animated-number av-mqi60fyv-babb5f6eecbffb6e1a463cfa7404dbdd av-force-default-color avia_animate_when_visible  avia-builder-el-3  el_after_av_heading  el_before_av_button  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class='avia-animated-number-icon av-icon-before-number av-icon-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello'><\/span><span class=\"avia-no-number\">\u00a3 <\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"19\" data-start_from=\"0\">19<\/span><span class=\"avia-no-number\">.<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"95\" data-start_from=\"0\">95<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Buy the e-book now and download it<\/p>\n<\/div><\/div><br \/>\n<div  class='avia-button-wrap av-mqi9f80w-54b153b59617a6422899e2ab470def07-wrap avia-button-center  avia-builder-el-4  el_after_av_animated_numbers  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqi9f80w-54b153b59617a6422899e2ab470def07\">\n#top #wrap_all .avia-button.av-mqi9f80w-54b153b59617a6422899e2ab470def07{\nmargin:20px 20px 20px 20px;\n}\n#top #wrap_all .avia-button.av-mqi9f80w-54b153b59617a6422899e2ab470def07:hover{\ncolor:white;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/the-watch-manual.lemonsqueezy.com\/checkout\/buy\/d9bcd67e-8dc5-4d84-bf75-49f4f7d51802'  class='avia-button av-mqi9f80w-54b153b59617a6422899e2ab470def07 avia-icon_select-no avia-size-x-large avia-position-center avia-color-red avia-font-color-theme-color'  ><span class='avia_iconbox_title' >Buy E-book<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><div class='flex_column av-dhh5u-3561ce05883816cec4e3b057ff273dc6 av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqi5ponr-830fa78b2a8cf3df89a7a4e7c3a1981b\">\n.avia-image-container.av-mqi5ponr-830fa78b2a8cf3df89a7a4e7c3a1981b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mqi5ponr-830fa78b2a8cf3df89a7a4e7c3a1981b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mqi5ponr-830fa78b2a8cf3df89a7a4e7c3a1981b av-styling- avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-514 avia-img-lazy-loading-not-514 avia_image ' src=\"https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-705x456.png\" alt='' title='TBG200_single'  height=\"456\" width=\"705\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-705x456.png 705w, https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-300x194.png 300w, https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-1024x663.png 1024w, https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-768x497.png 768w, https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-1536x994.png 1536w, https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single-1500x971.png 1500w, https:\/\/thewatchmanual.com\/wp-content\/uploads\/2014\/09\/TBG200_single.png 1632w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-ycf42-d6ab8603c91a12fef94ba4288d900cf2 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-530'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-9b1i1m-af266b63c584903837392ddf0940e778 av_one_third  avia-builder-el-8  el_before_av_one_third  avia-builder-el-first  first flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97f1aa-8ca096f56faa02c6cc4f1dc53373b246\">\n#top .av-special-heading.av-97f1aa-8ca096f56faa02c6cc4f1dc53373b246{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-97f1aa-8ca096f56faa02c6cc4f1dc53373b246 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-97f1aa-8ca096f56faa02c6cc4f1dc53373b246 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-97f1aa-8ca096f56faa02c6cc4f1dc53373b246 av-special-heading-h2 blockquote modern-quote  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>The Facts<\/p>\n<\/div><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >WHAT\u2019S INSIDE THE BOOK<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-92imz6-6c4f1484a4ba41008f079410405cfb4d\">\n#top .av_textblock_section.av-92imz6-6c4f1484a4ba41008f079410405cfb4d .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-92imz6-6c4f1484a4ba41008f079410405cfb4d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>712 pages across 4 sections \u2014 a complete, structured guide of famous and niche brands. Includes over 200 brand profiles, from Abercrombie &amp; Fitch to Zodiac, plus rich color illustrations throughout. Delivered as an instant-download e-book.<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column av-8vsdiy-50713823afb9fcb2128cc339dcb8c53d av_one_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third  flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rgtzm-b065d30b6a38879c4c08eee8bd18626b\">\n#top .av-special-heading.av-8rgtzm-b065d30b6a38879c4c08eee8bd18626b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-8rgtzm-b065d30b6a38879c4c08eee8bd18626b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-8rgtzm-b065d30b6a38879c4c08eee8bd18626b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-8rgtzm-b065d30b6a38879c4c08eee8bd18626b av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Who is it for<\/p>\n<\/div><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >VINTAGE AFICIONADOS AND BARGAIN HUNTERS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j8r1e-ce8d43d6306382b4ca41d904dc47ccd0\">\n#top .av_textblock_section.av-8j8r1e-ce8d43d6306382b4ca41d904dc47ccd0 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-8j8r1e-ce8d43d6306382b4ca41d904dc47ccd0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A guide exploring famous and niche brands, a treasure mine for understanding the value and importance of disappeared brands. The perfect reference book for treasure hunters, detailing history, production, and interesting models of each company.<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column av-8bb1jm-1042903156996d4dec6179f21ca7f831 av_one_third  avia-builder-el-14  el_after_av_one_third  avia-builder-el-last  flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-84u622-56fb4cdc7f38e5d97ded0b81ca270b0c\">\n#top .av-special-heading.av-84u622-56fb4cdc7f38e5d97ded0b81ca270b0c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-84u622-56fb4cdc7f38e5d97ded0b81ca270b0c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-84u622-56fb4cdc7f38e5d97ded0b81ca270b0c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-84u622-56fb4cdc7f38e5d97ded0b81ca270b0c av-special-heading-h2 blockquote modern-quote  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Why This Book<\/p>\n<\/div><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >DETAILED BRAND INFORMATION COMPENDIUM<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-81feay-51d203daf03116817d68726fce619c4a\">\n#top .av_textblock_section.av-81feay-51d203daf03116817d68726fce619c4a .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-81feay-51d203daf03116817d68726fce619c4a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>No need to search for fragmentary info online: all the references are ready and available at your fingertips, showing you a precise portrait of every company and its most important achievements.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":514,"comment_status":"open","ping_status":"closed","template":"","tags":[9],"portfolio_entries":[11],"class_list":["post-530","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-landscape","portfolio_entries-print-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - 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